Whether you own a clothing line, fashion brand, or any other type of company, customizing clothing and accessories with your logo or brand can help boost brand recognition, promote customer loyalty, and create an sense of exclusivity. Here are some ways you can easily add your custom branding to apparel and accessories.
Embossed Logos On Clothing
Embossed logos, also known as debossed logos, involve pressing or stamping your logo or text into the fabric itself. This creates a raised or indented effect that gives the branding a more premium and durable feel. Embossed logos work particularly well on heavy materials like denim and leather.
To get an embossed logo on clothing, you’ll first need a custom embossed clothing stamp made with your logo. This stamp will then be heat pressed into the fabric using high heat and pressure. Embossed logos tend to last for the lifetime of the garment since the logo is embedded into the fibers themselves. However, embossed logos are best suited for simple one or two color logos without too much detail.
Metal Logo Tags
Metal logo tag attached to garments or accessories provide a subtle yet iconic way to showcase your branding. Whether it’s a woven fabric belt, woven tote bag, hat, or backpack, metal logo tags instantly elevate the look and feel of any clothing or accessory item.
Custom logo tags for handbags can be made in a variety of shapes, sizes, and metals including aluminum, brass, and stainless steel. One-color silkscreen printing is the most common and cost effective method for putting your logo on metal tags. However, for extra durability and a more premium aesthetic, choose full metal photo etched or laser engraved tags with no ink.
The attachment methods for metal tags vary based on the item. Woven belts commonly use rivets to attach metal tags. Backpacks, totes and other woven items typically use metal grommets. Hats can use double-sided metal pins. Some custom logo tag manufacturers even offer snap closures to securely attach the tags.
Custom Logo Tags For Handbags
Custom logo tags are an excellent way to promote your brand when gifting or selling handbags. Like metal tags for other items, handbag logo tags are commonly made from stainless steel or aluminum and can feature your logo, brand name, or short phrase.
For high-end handbags, choose full metal photo etched or laser engraved logo tags for maximum durability and a luxury aesthetic. Rivets are the most secure attachment method for handbags, allowing the tags to stay firmly in place. Often, two or more metal rivets are used to attach the custom handbag logo tags.
Sewn-In Logo Labels
For a discreet yet permanent way to brand your clothing, opt for custom sewn-in logo labels. These are made from woven or printed fabric with your logo and securely sewn into garments during the manufacturing process.
Sewn-in logo labels work particularly well for t-shirts, hoodies, denim jeans, hats and other everyday basics. Choose from a variety of label shapes and sizes as well as different fabric materials and textures. Simple one or two color printed logos usually look best.
Compared to other branding methods, sewn-in labels offer the most cost effective and low-profile approach. However, the labels cannot be seen when wearing the garments, so this option works best when combined with other branding elements.
Screen Printing And Embroidery
For the boldest and most prominent branding on clothing, go with custom screen printed or embroidered logos. Screen printing provides sharp, high resolution logos at an affordable price. Multiple spot colors and detailed graphics work well. Embroidery creates a raised 3D effect that feels soft against the skin. Both methods are suitable for t-shirts, hoodies, hats and other knit garments.
Although screen printing and embroidery provide the strongest brand visibility, these techniques require more upfront costs for setup fees and tooling. The logos are also more prone to fading over time compared to methods like embossed or sewn-in branding.